The Wake the F Up Energy Shot will definitely wake you the F up. Similar to the less emphatically named 5 Hour Energy drink (how boring can you get?), Wake the F Up Energy Shot is berry flavored, with no calories, sugar, or carbs. Hey, it’s not a nutritional product, ok? Take this when you need to wake the F up and become productive.
At Peppers of Key West, I pride myself as being an equal opportunity purveyor of fine hot sauce and other highly unique products. For that reason, I’m sure you’ll be delighted to learn—I know I was—that Wake the F Up isn’t a command you growl at your employees or your kids. It’s actually a brand.
The Wake the F Up brand includes other crazy popular items like Wake the F Up Coffee, and The Hottest F'in Nuts. The name brings back memories of George Carlin—bless his soul—and his list of words that you weren’t allowed to say on TV (or on the radio). But I wonder what it would be like if more businesses tried this approach with their brand.
Maybe burger chain should advertise “the best f'in burger you ever ate.” Or at a fried chicken place, “Do you want the original fried chicken, or the really f'in crispy?” Those adjustable bed manufacturers could have a setting for tired and then for really f'in tired. Enough already…you get my drift.
Wake the F Up Energy Shot works—I use it often. But it’s also a funny product that lots of people buy at Peppers of Key West as a novel gift too. There is no better ice breaker—when someone sees the bottle, they’ll immediately ask you where you got it. (That’s when you mention Peppers of Key West, of course.)
