Trying it for the first time means you’re bold, daring, plucky, ready for the rush of going against the voice of sanity that screams DON’T DO IT! Going in for seconds of Dave's Gourmet Insanity Spice after half of your face has melted off is justifiably the truest form of insanity! And we’re damn proud of it too! Albert Einstein is quoted saying "The definition of insanity is doing the same thing over and over again and expecting different results". So conversely, are we considered sane when we shower Dave's Gourmet Insanity Spice over our pizza, chili, popcorn, tacos, stews, marinades, and anything else that may need a swift kick of insanity, waiting, anticipating, reveling in the intense rush of deliciously dried Savina Habanero pepper flakes as they penetrate our tongue and liquefying our taste buds!? I’ll leave that for you to decide! Dave’s Gourmet Insanity Spice is an effective way to add a touch of heat at any stage of cooking: early for fullness, later for fire. Throw some in the next time you make a pot of chili using the award winning Big Bunny Chili Mix! Remember though, that not all are created equal when it comes to spice tolerance. So if you ever find yourself in a court of law after your next chili cook-off, muster enough chilihead brain cells to declare yourself Dave’s Gourmet Insanity Spice Insane!